There is a force more powerful than steam and electricity: the will.
» Fernán Caballero
Clean, powerful, unmovable. The Altitude branding package was developed to show how a modern clean energy company could position itself in the market through design.
The main symbol is an abstracted form of the “A” containing a lightning bolt. The bolt also forms a set of mountain ridges, since the company is based in the foothills of the Appalachians.
Corporate and division branding standards are baked into the design standard to show how numerous energy divisions could be incorporated into one distinctly recognizable brand.